I was recently in the shoes of a client. It was a fantastic reminder that client care is the most important aspect of running a branding studio.
I hired someone to help me with a specific project. Although the deliverable is what I asked for and will lands results, the process was neither smooth nor clear. A friend who knew about the project asked me how it went and well... I had a difficult time talking about it positively. I did of course, because the deliverable was there, but the overall feeling of the experience was off and it took over the logical part of my brain.
People come to me to design a face on their baby. That’s a big deal! Listening, caring and being empathetic are as important as being able to design a logo and a website.
So when I receive this kind of feedback from a dear client, it feels pretty darn good!