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Case studies, design tips, resources & tools, inspiration
Is your website Instagram ready?
Where does the link in bio on your profile lead visitors? When designing your website, have you thought about the mobile version? We spend a lot of time on our phone but not a lot of time reading. We skim through content quickly and our attention gets distracted with every squirrel passing by. So if the link in your bio is not what people are expecting or what they are looking for is one step further than what they were willing to go through, you’ll lose them. So to help retain their attention, here are 3 things you can do: 1️⃣Create a new page on your website that is dedicated to people coming from Instagram. On this page: 📣 Have a VERY brief headline to say who you are and how you will help. 📍And then have 3 to 5 clear buttons or links which lead them to your most searched content. You want to avoid having too many options as it becomes more difficult to make decisions. With this solution, the link in your bio stays the same, but you can update the content on your website page when you have something new coming up. 2️⃣If you are not too keen on updating your website yourself, you can use a third-party provider like @linktr.ee. The cool thing about this solution is that you get analytics. But things you might want to consider: 〰️ The link on your bio will look like a third-party provider which doesn’t build trust, 💸 If you want the page to be branded with your visual identity, you have to pay. 3️⃣Keep. It. Simple. Always. Ask yourself for each element “Is this necessary?”, if not, remove it. Focus on what people are looking for on your website. Be helpful to them and offer value. That’s all they need.
If you'd like help doing this or have questions, don’t hesitate to reach out through comments or via my contact page. I’ll gladly give a hand!