A Brand Is Not A Logo
That being said, having a professionally designed symbol that represents your brand adequately is essential.
Marty Neumeier, whom I am quoting in this post, is a brand strategy expert. I highly recommend reading his books if you want to step up your game. They are full of insightful information yet very approachable and quick to read.
“A brand is not an identity. A brand is not a product.”
“A brand is a person’s gut feeling about a product, service, or organization.”
So why is a logo important?
Your logo serves to identify your brand.
“It has the ability to compress the purpose, personality, and uniqueness of a brand into an elegant, meaningful symbol.”
“This symbol, if conceived well, can be unpacked by customers in ways that are hugely valuable to the company over many years.”
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Book a free 30 minutes consultation to tell me all about it!