Spark & Bloom
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Journal

Spark & Bloom’s Journal. If you are not into social media, you can follow along our journey here.

Case studies, design tips, resources & tools, inspiration

A Brand Is Not A Logo

 
A Brand Is Not A Logo
 
 

That being said, having a professionally designed symbol that represents your brand adequately is essential.⁠

Marty Neumeier, whom I am quoting in this post, is a brand strategy expert. I highly recommend reading his books if you want to step up your game. They are full of insightful information yet very approachable and quick to read.⁠

“A brand is not an identity. A brand is not a product.”⁠

“A brand is a person’s gut feeling about a product, service, or organization.”⁠

 
 
A Brand Is Not A Logo
 
 

So why is a logo important?⁠

Your logo serves to identify your brand.⁠

“It has the ability to compress the purpose, personality, and uniqueness of a brand into an elegant, meaningful symbol.”⁠


“This symbol, if conceived well, can be unpacked by customers in ways that are hugely valuable to the company over many years.”⁠

Would you like to talk about your branding project?

Book a free 30 minutes consultation to tell me all about it!